Users will soon have a updated setting that permits them to reduce the volume of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a rise in AI-generated material, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on a competing service only show clips produced artificially. A considerable share of this content is considered “AI slop”, a label for inferior, mass-produced content that is frequently absurd or dreamlike.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the power to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its app tagged as AI-generated. Overall, over 100 m media items are added to the service each day, making AI content a minor portion of its overall inventory.
User Control Features
Members will be able to decrease or raise the amount of artificial media they watch by using the content preference option in the application and selecting “AI-generated content”. Further subjects that are already be adjusted under the setting include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies mandate users to label “realistic” AI-generated content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will from now on apply an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2m AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This initiative will support non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, during discussion over proposals to make redundant hundreds of content moderators in the UK. The company is expected to eliminate a significant number of roles in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but AI can protect employees by eliminating the most harmful content prior to it gets reviewed by humans. The company stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
